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Business Blog

Welcome to the view from inside the West Coast Chamber. Keeping you on the leading edge of business innovations, trends, and best practices. Keeping you in the know about what's happening in the West Michigan business community.

Where We’re Going: The Role of the Chamber (Jon Lanning)

June 11, 2020
Future And Vision Signs

Where We’re Going: Chamber Executive Committee Leaders on the Role of the Chamber. Talking with Chamber Board Member, Jon Lanning, President of INONTIME.

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Member Question of the Day: What Can We Expect from Hotels if We Go on Vacation?

June 11, 2020
Member Question of the Day on Summer Travel and Hotels

It’s summer and that usually means family vacations. What could that look like this year? I spoke with Pete Beukema, Visionary and CEO of Suburban Inns, to get an update on what hotels and restaurants are doing to make travelers feel safe and welcome under the new guidelines.

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Member Question of the Day: How to Communicate a Welcome Back Message to Customers?

June 10, 2020
Member Question Communications Advice on Messaging to Welcome Customers Back

Marketing advice on how to communicate a welcome back message that encourages customers to return and strategies to maximize communications.

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Joining the Conversation with Lakeshore Ethnic Diversity Alliance

June 4, 2020
Lakeshore-Ethnic-Diversity-Logo-cropped-to-square

Joining the conversation with the Lakeshore Ethnic Diversity Alliance (LEDA), works toward solutions that make our community a place where all feel welcome.

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Member Question of the Day About Shopping: What About Appointments and Safety?

June 2, 2020
Member Question We Can Shop

Member Question of the Day: We can shop! What should customers know about appointments, safety and helping retailers successfully reopen for business?

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Member Question of the Day: What if an Employee Has Symptoms of COVID-19?

May 29, 2020
Member Question When an Employee has Symptoms

Talking with the Ottawa County Department of Public Health About Symptomatic Employees In this Member Question of the Day episode, we’re speaking with Senior Epidemiologist, Derel Glashower from the Ottawa County Department of Public Health. He’ll explain what to do when an employee shows symptoms of, or has been exposed to COVID-19, and guidelines to…

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Member Question of the Day: What are the Keys to a Successful Retail Reopening?

May 28, 2020
Member Question What are the Keys to a Successful Retail Restart

The Michigan Retailers Association shares keys for a successful retail reopening: preparing your store, training employees and communicating with customers.

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Member Question of the Day: Why Are We Wearing Masks?

May 27, 2020
Member Question of the Day About Wearing Masks

Talking About Masks with the Ottawa Country Department of Public Health In this Member Question of the Day episode, we’re speaking with Senior Epidemiologist, Derel Glashower from the Ottawa County Department of Public Health. He’ll explain the reasons for wearing masks to keep members of our community safe. Links and Additional Resources from OCDPH: Prevention…

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Member Question of the Day: Testing Positive for COVID-19

May 20, 2020
Today's Member Question about Employees Testing Positive

Talking with the Ottawa County Department of Public Health: In this Member Question of the Day episode, we’re speaking with Senior Epidemiologist, Derel Glashower from the Ottawa County Department of Public Health. He’ll explain what to do when an employee tests positive for COVID-19, and guidelines to know when and how to reopen safely. Links…

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Reconnecting with Your Customers

May 15, 2020
Welcome Open Sign at Small Business

You miss your customers and they miss you. You’ve built relationships with them and now coronavirus prevention measures are keeping them, well, socially distant. If your brick and mortar business has been closed for many weeks, you’ve no doubt been searching for new ways to market your business to reach customers and sell your products.…

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